Breast
Cancer
Awareness
Month 2025

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Breast cancer death rates in the United States have dropped by 44% since 1989.

That’s not a coincidence. For 40 years, Breast Cancer Awareness Month has helped raise awareness of breast cancer across the nation. It has encouraged millions to take action, resulting in increased early detection and advancements in treatment that have saved more than half a million lives.

And we’re not stopping here. Join us in Helping Women Now, today.

Free Resources for You

We believe that Helping Women Now starts with education.
Access our trusted, free resources to learn more about breast health, early detection, and support. Explore our newest and most popular resources below.

Top Curve
Frances
Bottom Curve
Quote

I would not be here had it not been for the NBCF mammogram program. Thank you for offering free mammograms and saving my life.

Frances

The 10 Screenings Women Should Know

Screenings are an important step in being proactive about your health. And we’ve made understanding them easier than ever. Learn about the most common health screenings women should know about in this free guide.

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Plus, a limited-time giveaway!

In October, enter to win an exclusive giveaway from NBCF partner Avène when you download our free guide, The 10 Screenings Women Should Know.

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Enter Our
Giveaways

Every week during Breast Cancer Awareness Month, we’re partnering with brands to give back to our community. View our partners and enter for your chance to win now.

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Shop to Support NBCF

100% of your NBCF Shop purchase goes to support NBCF’s mission of Helping Women Now.

FAQs

What is Breast Cancer Awareness Month (BCAM)?

BCAM is a global campaign to raise awareness for breast cancer, increase screenings, and provide critical support for patients and survivors. Since 1989, increased awareness through campaigns like BCAM has helped reduce breast cancer deaths in the United States by 44%.

Why is October the month for breast cancer awareness?

October was chosen to honor the efforts of early advocates and coincide with global research events. The pink ribbon became a symbol of hope and action during this time.

How can I participate?
  • Donate: Your financial support provides free mammograms, HOPE Kits, and resources to women when they need it most.
  • Show Your Support: Be on the lookout for products that have NBCF’s logo or pink ribbon on them this month. These partners donate a portion of their proceeds to NBCF and those facing breast cancer. See the full list of NBCF partners.
  • Host a Fundraiser: Use your next school, sports, birthday, or community event to help support those facing breast cancer through a fundraiser.
  • Get Free Resources: Learn more about breast health, breast cancer, and healthy living with free resources, available right now.
What are the main dates during Breast Cancer Awareness Month?
  • September 28-October 4: National Hereditary Breast and Ovarian Cancer (HBOC) Week
  • October 2: National Previvor Day
  • October 10: World Mental Health Day
  • October 11: World Hospice and Palliative Care Day
  • October 13: Metastatic Breast Cancer Awareness Day
  • October 17: National Mammography Day
  • October 17-23: Men’s Breast Cancer Awareness Week

What will you do with your

Now?